Brand Overview

My work for UMKC Roos Men’s Basketball focused on creating digital content that strengthened the program’s presence and put its athletes at the forefront. By creating commitment graphics, social media videos, and promotional flyers, I utilized the Roo's identity and visuals to capture the bold energy of college basketball.

Role: Graphic Designer

Goal: Across each piece, my goal was to make every athlete and moment feel significant. Whether creating a new commitment announcement or promoting the program through social content, I approached each project with the intention of giving the players a bold, elevated presence and creating work that builds excitement around what comes next.